I often get questions from folks on regarding tips and best practices for building a successful Facebook community. This is one of those subjects where there is no written code of rules that you can add water and stir and voila you have a thriving community. Each page is unique and therefore each community is unique. (more…)
'Community' continues to be a mainstream word we are using to establish what and how we do things with social media tools. Of course, there are a ton of different thoughts out there on how to build a community and what it will take to see if function. People are using Facebook pages, Twitter Chats, LinkedIn Groups, and many other items to attract persons who have similar interests. With the number of successes out there, we also see numerous failures. Why does this happen? (more…)
On my way to El Paso this morning I had the privilege of witnessing a moment of kindness that really set my day off on a good tone. The plane was packed and there was a mother who really needed two seats in order to sit with her young daughter. The flight attendant announced and asked publicly if there would be anyone willing to move to a single seat in order to accommodate this mother. One gentleman raised his hand and offered willingly. I witnessed a great act of kindness on his part but what the flight attendant and the mother did was just as important. They both deeply thanked him for his willingness to change seats. The attendant even offered him a free cocktail if he wished. (more…)
The handshake has long been a common way of two making an initial connection. Not only is it traditional in many cultures when you first greet someone, but it also serves as a way to make that first initial skin to skin contact which begins the trust process. Yes, it invokes natural human feelings that are essential to building a relationship. (more…)
I ponder so much on what takes us so long sometimes to make decisions for our business. We calculate, analyze, decipher, survey and take many other steps all in the eventual process of trying to come to a realistic decision. Then we hesitate. We go back to the drawing boards and we redo everything we just spend weeks and maybe months working on. We hesitate again. Why? (more…)
Those words hopefully would never come out of our mouth as a service or product provider but does our overall sales approach show that this is what we want though? I have received a fair bit of flack in my time already over my disdain for old-school tactics in a new generation of decision makers. A friend of mine Jill McFarland expressed herself recently in her post: Death of the Sales Call. It's a great read so please check it out. I have to say I wholeheartedly agree with her thoughts and could definitely put myself in her shoes from both perspectives. (more…)