I taught a pretty fun Facebook class for the good folks over at IREM GA. It was great to see eager students who were happy to have a workshop session to really dig into the tool. I set aside a few moments to talk about Google +. I actually had a hard time giving them advice on what to think of this new platform. Here I am teaching some basic and intermediate skills on Facebook so that they can be empowered to take it to the workplace and now there is something else to watch out for.
As much as it has been fun to work with numerous people and for them to feel comfortable with social media, it has also been a challenge at times to deal with the frustrations that come with it. When we think of the span of time it took for other forms of technology to take a foothold in comparison to social media technology, the mere thought can be overwhelming. Think of how long it took for cell phones to take a foothold or even the internet for that matter. There were an absorption and gradual buy-in process for the world at large. That is simply not the case with social media tools. Now granted some have come and gone quickly. I am not sure what is going to happen with platforms like Quora. I signed up for an account just to become aware of it but I have not used it since. There was huge fanfare around itâ€™s release and many of us nerdy people jumped in to see what it was all about. But then the press release was over, the hype died down and so now what?
When it comes to new platforms like Google + the only reason I am paying attention is that it has the word Google in it. The honest truth is that I was a bit ticked when it came out. But what are you going to do? Part of my message to my students was just to be aware and keep your eye on it. I am no prophet so I have no idea what kind of impact it will have six months, a year or two years from now. What this new social era has forced us into is the definite necessity to be aware and to be able to adapt quickly.
I have a feeling that the days of forums and elaborate testing phases on marketing strategies will soon be a thing of the past. Yes, we will always need to do our research and make sure that our direction fits in line with our corporate culture and its product and services. However, the amount of time that corporations take to implement should be a lot less. There are fantastic examples of major brands like Ford and Pepsi who saw the direction consumers were going and made sure that they were there to greet them.
So yes it can be frustrating to keep up with all the tools available but do not let it discourage you in any way! Make sure your company has awareness policy in effect and keep yourself in the loop of what is going. Thank goodness we have a ton of super smart people out there that are quick and nerdy enough to test them for you and we can read their reviews. So in summation be alert and be aware. Frustration will only slow you down even though it is understandable. I am curious to know if any of my readers have gone through social media frustration. How did you cope with it and what were you frustrated with? Please share your thoughts in the comment section below.
Written by Jonathan Saar
I have seen frustration on both ends. For me it is sometimes frustrating being “the teacher” andÂ working with those who are not able toÂ quickly grasp or not willing to become alert and aware of current social media tools.Â While I alsoÂ get frustrated withÂ not being knowledgeble or up-to-dateÂ myselfÂ in the newestÂ programs and not having enough time to experiment with one thing before the next one comes out.Â Kudos toÂ the “nerdy people”(as you put it)Â because itÂ can certainly be difficult keeping up with social media.
Jonathan Saar says
Jessica I am so sorry it took me 3 days to reply. Â For some reason I did not get an email notification of your comment. Â Thanks so much for sharing your personal experience. Â What social media has done for us has been remarkable. Â We all learn from each other as all of these tools continue to pop up. Â Power to the NERDS! Â :)Â
Carmen Benitez says
Hi Jessica– Carmen here from Fetch, which actually builds social media platforms for companies in your industry. And to get to your point about frusturation… you are absolutely right, it is frustrating. And that’s because of the “tools” you are trying to incorporate are just disruptive to your business. These tools were not built for companies like those in the apartment industry. They were built for stand-alone small-medium enterprise (SMEs) for quick adoption and quicker attrition. Remember… from the macro-sense, social media for business is much like the gold rush of 1849 with many creating tools for the sake of cashing in on the gold. They are built by developers for the purpose of buy-out. Just food for thought. When you are looking at social media for a company like yours you need to consider this:
1. quick to scale
2. social media is not one-to-one engagement b/c the cost don’t permit it, so start looking at setting benchmarks on real things that matter to your communities and whether a tech product delivers those benchmarks
3. simplicity for all to use. If it is not simple. don’t use it.
No one has to be a nerd to market through social media. It isn’t hard. What is hard is the constant rise of technology that interrupts what we are trying to accomplish. Just remember those three points, use them as your lithmus test when you are determining which tech products to use and test with at least 25 of your portfolio to get a good sample. You should know whether it is working/not working within 60 days of use. If it is, deploy to remainder of portfolio, if it is not, either tweak because you see that it was a human error and not tech error and test for another 30 days OR can it.