Building a Community on Lint and Marshmallows

'Community' continues to be a mainstream word we are using to establish what and how we do things with social media tools. Of course, there are a ton of different thoughts out there on how to build a community and what it will take to see if function. People are using Facebook pages, Twitter Chats, LinkedIn Groups, and many other items to attract persons who have similar interests. With the number of successes out there, we also see numerous failures. Why does this happen? (more…)