Do You Need a Strategy to Say Hello?

Streamers and balloons are all gone after last week opening ceremony so here goes the real deal now. There are a lot of overused expressions out there and sometimes I wonder if the strategy can be thrown into the pile along with social media guru, put it on the back burner, just saying, cutting edge and many others.

Not there is anything wrong with the word itself but when it applies to how you use social media to me it's overused especially when it comes to conversation.  There are certain things in life that need a strategy  When it comes to social media there are some definite points that need a strategy otherwise you will crash and burn.  You have to go through the how, why, where, who and what scenarios.  I am not a proponent of just setting up social media accounts and then trying to trip along and figure out what to do along the way. Here is where definitely a strategy does not apply. (more…)