Social Media and the Frustration of Change
I taught a pretty fun Facebook class for the good folks over at IREM GA. It was great to see eager students who were happy to have a workshop session to really dig into the tool. I set aside a few moments to talk about Google +. I actually had a hard time giving them advice on what to think of this new platform. Here I am teaching some basic and intermediate skills on Facebook so that they can be empowered to take it to the workplace and now there is something else to watch out for. (more…)
Cultivating Your Social Media Garden
Do you garden? I used too many years ago but decided to try and take it up a little again. It is amazing to me to see the rewards that come from planting a seed, cultivating the ground; giving it some water and seeing something beautiful grow. As I worked away at getting my flowers to bloom I could not help but see so many parallels to what we try to do on a social media level. (more…)
Squirrely Social Media Strategies Lead to Road Kill
I can't imagine that there would be few of us who have not had a squirrel run across the road while we are driving. What is even worse is when they sit there in the road and start darting back and forth which puts you as the driver in an avoidance situation that typically winds up bad for the squirrel who has no idea which direction to run. The end result is usually roadkill. (more…)
Do You Need a Strategy to Say Hello?
Streamers and balloons are all gone after last week opening ceremony so here goes the real deal now. There are a lot of overused expressions out there and sometimes I wonder if the strategy can be thrown into the pile along with social media guru, put it on the back burner, just saying, cutting edge and many others.
Not there is anything wrong with the word itself but when it applies to how you use social media to me it's overused especially when it comes to conversation. There are certain things in life that need a strategy When it comes to social media there are some definite points that need a strategy otherwise you will crash and burn. You have to go through the how, why, where, who and what scenarios. I am not a proponent of just setting up social media accounts and then trying to trip along and figure out what to do along the way. Here is where definitely a strategy does not apply. (more…)