Optimization Summits 2011 Was Awesome #OptSum

It was a whirlwind of two days of spectacular nerd marketing content but it was extremely gratifying. Day 2 started out the UnMarketing master himself Scott Stratten. His message both online and at his session was very clear. Just be awesome!  Stop being boring.  Don't be a logo just be a person who is awesome.  It was a great message and a reminder.  Fundamentally I want to say that his message in the morning and Geno Church's workshop in the afternoon were at the very least inspiring. It's affect on me was compelling. (more…)