Personal Branding – The History
Personal branding is an eternal topic. Â It is a tangible part of everyday life. Â We continue to award “people” based on their achievements. Â Think of awards such as the Nobel Peace Prize, Pulitzer and the Heisman. Â All of these are awards that affect a personal brand. Â Although many of us would aspire to be in those kinds of categories that is just not typically realistic. Â More than likely you are quite happy like I am to have a piece of this social planet to call our space, our people, our squad. Â Within this space we have a job to do. Â Our personal brand is our history. Â We do correlate our personal work portfolio with the company we are associated with. Â Here is the challenge. Â We do not live in a work environment that sustains long tenure. Â It’s a fact and I am sure there could be a ton of finger pointing to point the blame. Â That is not the purpose of this post. Â This is a reality. Â What can we personally do about it?
Personal Branding – Is It Personal Security?
I am going to go out on a limb here and say yes. Â Yes no matter what. Â You will run into companies who discourage this. Â Here is a rhetorical question. Â What happens to you when the music stops and your the last one without a chair? Â This is a simple visual and I am sure you get the point. Â However there is also a balance to this. Â Your personal brand can and should help the well being of the company you represent. Â Building your personal brand should not come at the expense of the company you work for but be an asset. Â If it becomes a distraction then it becomes a liability. Â So my answer is still a resounding YES when it comes to personal branding but there must be a balance. Â No matter what, you and your family must come before your company. Â Companies can be like a morning fog. Â Here for a minute and disappear the next. Â Perhaps not the company itself but it overall internal structure. Â So this is not a pessimistic approach but definitely a realistic one that I am sure many of you can attest to. Â So how does one go about building a personal brand?
Personal Branding – Some Practical Steps
Consistently build your LinkedIn contacts. Â Have a goal and don’t be random. Â High connection numbers do not mean quality relationships. Â We meet and greet new people practically everyday. Â Did you make a difference in their life? Â Did they make a difference in yours? Â Have a reason to connect and work at cultivating that connection. Â LinkedIn provides tools such as endorsements and recommendations to help keep you connected. Â What if someone congratulates you on a work anniversary via LinkedIn? Â DO NOT apply the crickets in field approach. Â RESPOND. Â Normal face to face communication clearly dictates that we would at least say: “Thank you”. Â Do not let the digital world corrupt your social customs.
Have a personal blog. Â I love my blog. Â It is mine. Â No one can take this from me. Â This is my space that allows me to speak my mind, pen my thoughts and share it with the world. Â A personal blog allows you to highlight your skills, talents and ideas in a completely unique way. Â If you are comfortable with writing it helps your network peer into your soul so to speak. Â There is the clinical job title side of you and then there is the side that stretches much further then the typical tasks you work on each day. Â If you have any tips or steps on personal branding please add them in the comments below.
Personal Branding – Personal Lessons
Neglecting your personal brand can have some pretty adverse results. Â For me, my blog and network has always been an encouragement. Â It builds confidence. Â It builds character. Â When I have neglected my brand and the music has stopped…it can feel quite lonely. Â However that is life. Â That is a reality. Â They days are gone where someone starts and ends their career in the same location and company. Â Personal branding is personal security. Â It’s personal social capital. Â It facilitates connections that are truly lasting and beneficial. Â It allows you to rise above the clouds that happen in life and see the light. Â Time to make some noise.
Below you will see some articles I curated and my comments in the video. Â I would be very grateful to you if you could share this post with your network. Â You rock!