‘Community’ continues to be a mainstream word we are using to establish what and how we do things with social media tools. Of course, there are a ton of different thoughts out there on how to build a community and what it will take to see if function. People are using Facebook pages, Twitter Chats, LinkedIn Groups, and many other items to attract persons who have similar interests. With the number of successes out there, we also see numerous failures. Why does this happen? [Read more…] about Building a Community on Lint and Marshmallows
Put Yourself in Both Sets of Shoes
Those words hopefully would never come out of our mouth as a service or product provider but does our overall sales approach show that this is what we want though? I have received a fair bit of flack in my time already over my disdain for old-school tactics in a new generation of decision makers. A friend of mine Jill McFarland expressed herself recently in her post: Death of the Sales Call. It’s a great read so please check it out. I have to say I wholeheartedly agree with her thoughts and could definitely put myself in her shoes from both perspectives. [Read more…] about Sign My Contract Now!
2010 has been a whirlwind year of social media topics, strategies, engagement etc. I have had numerous conversations with all kinds of businesses and the simplest question that always comes into play is how does this all work? That may be such a short simple question but it really needs to be one of many we start working through.
When we reflect on major decisions in our life are we not reminded of the number of questions we ask ourselves? Whether it’s choosing a soul mate, purchasing a home or selecting a career choice we work through a series of questions within ourselves in order to validate our decision or decisions we are making. How is that some of us have seemed to stop doing that for our businesses? Why are we looking at business as just mere transactions and statistical data? Are those really the only questions we need to be looking at? [Read more…] about Are We Asking the Right Questions?